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Download EBOOK Intercultural Business Communication and Simulation and Gaming Methodology PDF for free


Download EBOOK Intercultural Business Communication and Simulation and Gaming Methodology PDF for free Category: Public Speaking Guides
Edition: Verlag Peter Lang
Date of issue: 27 Nov 2009
Format files: EPUB, TXT, PDF, DOCX
The author of the book: Victoria Guillen-Nieto
ISBN-13: 9783039116881
The size of the: 447 KB
Language: English

Description of the book "Intercultural Business Communication and Simulation and Gaming Methodology":

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the PDF study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.


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Victoria Guillen-Nieto

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