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Download EBOOK Internet Marketing : Readings and Online Resources PDF for free


Download EBOOK Internet Marketing : Readings and Online Resources PDF for free Edition: McGraw-Hill Education - Europe
Date of issue: 01 Dec 2000
Format files: EPUB, TXT, PDF, DOCX
The author of the book: Paul S. Richardson
ISBN-13: 9780071188098
The size of the: 9.13 MB
Language: English

Description of the book "Internet Marketing : Readings and Online Resources":

This text describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.


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Paul S. Richardson

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