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Download EBOOK Mastering the Public Opinion Challenge PDF for free


Download EBOOK Mastering the Public Opinion Challenge PDF for free Category: Business & Management
Edition: McGraw-Hill Education - Europe
Date of issue: 01 Oct 1993
Format files: EPUB, TXT, PDF, DOCX
The author of the book: Sherry Devereaux Ferguson
ISBN-13: 9781556238116
The size of the: 17.68 MB
Language: English

Description of the book "Mastering the Public Opinion Challenge":

Mastering the Public Opinion Challenge is a practical, techniques-oriented book which shows how to analyze and manage external issues that ultimately affect a company's bottom line. Sherry Deveraux Ferguson shows readers how to turn their management strategy from theory-based planning to information-based planning to focus their organizations on client needs.


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Sherry Devereaux Ferguson

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