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Download EBOOK The Definitive Guide to Marketing Planning : the Fast Track to Intelligent Marketing Planning and Implementation for Executives PDF for free


Download EBOOK The Definitive Guide to Marketing Planning : the Fast Track to Intelligent Marketing Planning and Implementation for Executives PDF for free Category: Sales & Marketing
Edition: Pearson Education Limited
Date of issue: 01 Aug 2000
Format files: EPUB, TXT, PDF, DOCX
The author of the book: Angela Hatton
ISBN-13: 9780273649328
The size of the: 1.65 MB
Language: English

Description of the book "The Definitive Guide to Marketing Planning : the Fast Track to Intelligent Marketing Planning and Implementation for Executives":

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you PDF can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.


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Angela Hatton

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