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Download EBOOK Portfolio Management for New Products PDF for free


Download EBOOK Portfolio Management for New Products PDF for free Category: Economics
Edition: The Perseus Books Group
Date of issue: 04 Jan 2002
Format files: EPUB, TXT, PDF, DOCX
The author of the book: Robert G. Cooper
ISBN-13: 9780738205144
The size of the: 591 KB
Language: English

Description of the book "Portfolio Management for New Products":

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be PDF an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.


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Robert G. Cooper

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